--- title: About --- [![arketing](https://www.wwmaykhine.com/hubfs/arketing.jpg)](https://www.hubspot.com/) ![menu](https://f.hubspotusercontent40.net/hubfs/7479797/menu.png) ![close_24px](https://7479797.fs1.hubspotusercontent-na1.net/hubfs/7479797/close_24px.svg) - [Home](https://www.wwmaykhine.com) - [About](https://www.wwmaykhine.com/about) - Projects - [Contact](https://www.wwmaykhine.com/contact) - [Home](https://www.wwmaykhine.com) - [About](https://www.wwmaykhine.com/about) - Projects - [Contact](https://www.wwmaykhine.com/contact) [Contact Me](https://www.wwmaykhine.com/?hsLang=th) > **Wah's Bio** > > Wah is a **Burmese brand marketing strategist** known for her expertise in marketing strategy, integrated marketing communication, and brand campaign development across **advertising agencies**, **multinational FMCG brands**, and **sustainability-driven organizations.** ***"I'm just a marketer who loves turning  meaningful ideas** **into memorable brands  through strategy, creativity and real  impact."*** [Discover More](https://www.hubspot.com/) [Get Started](https://www.hubspot.com/) ## Early **Life** Wah was born on 7th June, 1995, in Yangon, Myanmar. ## Academic Background Wah’s educational journey reflects her long-standing commitment to marketing, business strategy, and leadership development. She earned her **Bachelor of Business Administration in Marketing Management from Yangon University of Economics**, building a strong foundation in business principles, consumer behavior and marketing strategy. To deepen her expertise in marketing and communication, she pursued additional professional qualifications including **Diplomas in Advertising and Consumer Behavior from the Institute of Commercial Management (UK) (Passed with Grade A)** as well as a **Diploma in Project Management (Passed with Grade A)**, strengthening her knowledge in brand communication, campaign planning, and project execution. She also completed a **Group Diploma in Management Accounting from the London Chamber of Commerce and Industry (UK)** and a **Certificate of Advertising Fundamental Course from the Advertising Agencies Association of Myanmar**. Wah further expanded her academic journey internationally by completing a **Master in Management (Marketing) at Mahidol University in Thailand**, where she developed advanced knowledge in strategic marketing, global business perspectives, and data-driven decision making. Her education combines business fundamentals, marketing specialization and leadership development shaping her strategic approach to building impactful brands today. ![Black and White Minimalist College Graduation Photo Collage (1)](https://www.wwmaykhine.com/hubfs/Black%20and%20White%20Minimalist%20College%20Graduation%20Photo%20Collage%20(1).jpg) > **Wah's Education** > > **Mahidol University (Thailand)** > • Master in Management (Marketing) > 2023 > > **Yangon University of Economics (Myanmar)** > • Bachelor in Business Administration (Marketing Management) > 2016 > > **Institute of Commercial Management (UK)** > • Single Subject Diploma in Advertising *(Passed with Grade A)* > • Single Subject Diploma in Consumer Behavior *(Passed with Grade A)* > 2021 > > • Single Subject Diploma in Project Management *(Passed with Grade A)* > 2019 > > **London Chamber of Commerce and Industry (UK)** > • Group Diploma in Management Accounting > 2013 > > **Advertising Agencies Association of Myanmar** > • Certificate of Advertising Fundamental Course (Batch 1) > 2016 [Discover More](https://www.hubspot.com/) [Get Started](https://www.hubspot.com/) ## Career (Marketing Agencies) Wah began her career in the advertising industry in **2015** where she spent **six years (2015–2021)** gaining extensive experience working with both **local and international commercial brands**. During her time in advertising agencies, she worked on **integrated marketing campaigns**, **brand communication strategies**, **content development**, **social media management**, **large-scale events**, **brand activations** and **digital marketing initiatives**. Her role also involved **client servicing**, **project leadership**, **market and competitor research** and **cross-functional coordination with creative teams and external partners**. Working in fast-paced agency environments helped Wah develop strong skills in **client management**, **campaign strategy**, **creative collaboration** and **project execution**. Through these experiences, she gained a comprehensive understanding of the **full spectrum of marketing communications** from identifying **consumer insights and behavior** to developing **marketing communication strategies** and executing **creative experiential marketing initiatives** and **unique social media campaign strategies** that help brands stand out in the market. This early stage of her career shaped her ability to bridge both the **creative and business perspectives of marketing**, enabling her to design strategies that **connect with consumers while driving brand growth**.   ![Black and White Minimalist College Graduation Photo Collage (3)](https://www.wwmaykhine.com/hubfs/Black%20and%20White%20Minimalist%20College%20Graduation%20Photo%20Collage%20(3).jpg) ![3](https://www.wwmaykhine.com/hubfs/3.jpg) ## Career Break At one point in her professional journey, Wah took a **one-year career break** to pursue further academic growth and personal development. She moved to **Bangkok, Thailand** in 2021, to study **Master of Management (Marketing)** at **Mahidol University**, believing that **strong input leads to meaningful output** in professional growth. This period allowed her to deepen her **academic knowledge in strategic marketing** while reflecting on her previous industry experience creating a stronger balance between **theoretical insight and practical marketing expertise**. Living independently in a foreign country also gave Wah valuable life experience. It strengthened her **adaptability, resilience and cross-cultural communication skills** while allowing her to build **international networks**, collaborate with **students from diverse backgrounds** and gain broader global perspectives. Rather than slowing down her career, this break **expanded her perspective and reinforced her commitment to creating impactful marketing strategies**. ## Career Restart (Corporate Life) After returning to the professional world, Wah transitioned into corporate marketing roles where she worked with multinational brands and sustainability-focused organizations. While pursuing her master’s degree, she was **selected for the ThaiBev Internship Program for ASEAN Students 2022 in Thailand**, serving as an **International Marketing Intern for Chang Beer**. She was chosen from **over 600 applicants, representing the top 5% of candidates**, gaining valuable exposure to international brand marketing and regional business operations. Shortly after completing the program, Wah joined **ThaiBev Co., Ltd.** in a **Senior Brand Marketing role**, working on beverage brands under the company and contributing to brand marketing initiatives in **Myanmar**. In this role, she was involved in **marketing strategy development, campaign management, brand communication, and cross-functional coordination** to strengthen brand positioning and market growth. Following this experience, in 2024, Wah relocated to **Dubai, United Arab Emirates**, where she joined a **sustainability-focused organization** as a **Senior Brand Marketer**. This role introduced her to new challenges and opportunities, allowing her to gain deeper insights into the **Middle East market**, sustainability-driven business models, and regional communication strategies. Through her corporate journey across **Thailand, Myanmar, and the UAE**, Wah has broadened her perspective on how **marketing strategies align with business objectives, operational processes, and long-term brand growth**, while continuously expanding her global marketing experience. ![Black and White Minimalist College Graduation Photo Collage (4)](https://www.wwmaykhine.com/hubfs/Black%20and%20White%20Minimalist%20College%20Graduation%20Photo%20Collage%20(4).jpg) ## Agency Career (2015 – 2021) ![havas_logo](https://www.wwmaykhine.com/hubfs/havas_logo.jpeg) ##### Havas Advertising Agency Wah began her professional journey in the advertising industry at **Havas Advertising Agency Myanmar** as an **Account Executive in Advertising & Client Service**. During this early stage of her career, she gained hands-on experience in **client servicing, campaign coordination, and brand communication** while supporting integrated marketing campaigns for commercial brands. Working closely with **creative teams, media planners, and production partners**, Wah was involved in executing marketing campaigns across **TV, radio, digital platforms, PR activities, and on-ground activations**. This role introduced her to the operational side of advertising agencies and helped her understand how marketing ideas evolve from **concept development to campaign execution and reporting**. ![1630630898092](https://www.wwmaykhine.com/hubfs/1630630898092.jpeg) ##### Azuri Creative Agency Wah later joined **Azuri Creative Advertising Agency** as a **Senior Client Service Executive**, where she expanded her experience in **account management, campaign strategy, and digital marketing communication**. In this role, she managed multiple aspects of marketing communications including **Social Media Management, influencer campaigns, copywriting, campaign management, ATL and BTL project management, marketing communication planning.** She worked on campaigns for several well-known brands such as **Nestlé, Sunkist, MPT, Samsung, Lilly’s Seasoning Powder.** Among her key projects were **Nestlé “Bear Brand Cereal Product Launching Events” and “Grow Happy Journey with Lactogen 3 Myanmar Events,”** which were successfully organized across **seven major cities in Myanmar**. She also managed **monthly social media and influencer campaigns for Sunkist** collaborating with **more than 20 well-known Myanmar celebrities between 2017 and 2018**. ![360pintale_logo](https://www.wwmaykhine.com/hubfs/360pintale_logo.jpeg) ##### 360Pintale'  Wah later joined **360Pintale’ Advertising Agency** as an **Assistant Account Manager**, where she took on a leadership role in managing integrated marketing campaigns for multinational FMCG brands. She led **360° marketing campaigns across ATL, BTL, digital platforms and brand activations** for clients including **Oishi Green Tea****, Nestlé, Colgate Palmolive and TaoKaeNoi Seaweed Brands** managing projects from **client briefing and strategic planning to creative development and campaign execution**. Her responsibilities included **business pitches, large-scale events and experiential marketing initiatives, influencer campaigns, social media strategy, and cross-functional coordination with creative, media, PR, and production teams**. Through these experiences, Wah developed strong expertise in **integrated marketing communications, consumer insight-driven strategy and creative brand storytelling**, enabling her to deliver marketing initiatives that combine **strategic thinking with practical execution**. ## Corporate Career (2022 - Present) ![thai_beverage_plc_logo](https://www.wwmaykhine.com/hubfs/thai_beverage_plc_logo.jpeg) ##### ThaiBev Plc After completing her postgraduate studies, Wah began her corporate marketing journey with **Thai Beverage Public Company Limited (ThaiBev)**, one of Southeast Asia’s leading beverage corporations. Prior to joining the company, she was **selected for the ThaiBev ASEAN Internship Program**, chosen from **over 600 applicants representing the top 5% of candidates**, where she worked on international marketing initiatives for **Chang Beer**. Following the program, Wah joined the company’s **Brand Marketing team**, working on beverage brands within the Myanmar market. In this role, she led **360° brand marketing campaigns across ATL, BTL, digital, retail, and activation channels**, helping strengthen brand visibility and consumer engagement. Her responsibilities included **campaign strategy development, agency collaboration, trade marketing alignment, and performance tracking**, ensuring that brand activities were aligned with both **consumer insights and commercial objectives**. She also worked closely with cross-functional teams including **sales, insights, procurement, and trade marketing** to support product launches, promotions, and nationwide marketing initiatives. This experience strengthened her expertise in **brand strategy, integrated marketing communications, and large-scale campaign execution within multinational corporate environments**. ![imdaad_logo](https://www.wwmaykhine.com/hubfs/imdaad_logo.jpeg) ##### Imdaad LLC After relocating to **Dubai**, Wah joined **Imdaad LLC  **as **Operation Specialist**, one of the UAE’s leading integrated facilities management companies, to gain **on-the-ground operational experience within a large-scale corporate environment** while adapting to the Middle East market. During this period, she worked on operations supporting projects within the **Dubai World Trade Centre and Expo Village ecosystem**, where service quality, operational efficiency, and customer experience were critical. Her role involved **coordinating cross-functional teams, managing operational workflows, resolving customer concerns, and supporting internal reporting and service improvement initiatives**. Working within this operational environment allowed her to develop a deeper understanding of **service delivery systems, operational processes, and stakeholder coordination in large organizations**. This experience broadened her professional perspective beyond marketing, strengthening her ability to understand **how operational excellence, customer experience, and brand perception intersect within complex organizations**. ![ehfaaz_logo](https://www.wwmaykhine.com/hubfs/ehfaaz_logo.jpeg) ##### Ehfaaz After gaining valuable experience in the Dubai market for one year, Wah transitioned back into her core expertise in brand and marketing strategy. She currently works as a **Senior Brand Marketing Strategist at Ehfaaz**, a circular economy and sustainability-focused company in Dubai. In this role, she leads the company’s overall brand and marketing efforts, including **brand strategy and positioning, digital marketing, social media strategy, and integrated marketing communications**. Her work focuses on communicating the company’s mission of **sustainable resource recovery and circular economy innovation**, translating complex environmental initiatives into clear, engaging, and impactful brand narratives. By combining her experience in **international brand marketing, operational exposure, and sustainability-driven business environments**, Wah continues to build marketing strategies that connect **business impact with meaningful environmental change**. ### **Highlights from Wah’s Marketing Journey** From advertising agencies to multinational brands and sustainability-driven organizations, delivering impactful end-to-end marketing campaigns and brand projects along the way. ![Rainbow Cloud](https://www.wwmaykhine.com/hubfs/raw_assets/public/@marketplace/MakeWebBetter/Academia/images/icons/rainbow.svg) ###### 800+ Number of Content Creation ![Paint Brush Icon](https://www.wwmaykhine.com/hubfs/raw_assets/public/@marketplace/MakeWebBetter/Academia/images/icons/paint-brush.svg) ###### 85+ Social Media and Social Influencer Campaign ![Chartpie Icon](https://www.wwmaykhine.com/hubfs/raw_assets/public/@marketplace/MakeWebBetter/Academia/images/icons/chartpie.svg) ###### 30+ Brands Social Media Strategy ![Development Icon](https://www.wwmaykhine.com/hubfs/raw_assets/public/@marketplace/MakeWebBetter/Academia/images/icons/app-window.svg) ###### 20+ Brands Social Media Community Management  ![Finance Icon](https://www.wwmaykhine.com/hubfs/raw_assets/public/@marketplace/MakeWebBetter/Academia/images/icons/money.svg) ###### 50+ Photo & Video Shooting Management ![mega-phone](https://www.wwmaykhine.com/hubfs/raw_assets/public/@marketplace/MakeWebBetter/Academia/images/icons/mega-phone.svg) ###### 25+  Big Scale Event Managment ![Rainbow Cloud](https://f.hubspotusercontent10.net/hubfs/19956213/academia/icon/rainbow.svg) ##### 50+ Activation Managment ![Rainbow Cloud](https://f.hubspotusercontent10.net/hubfs/19956213/academia/icon/rainbow.svg) ##### 10+ Radio Ads Production Management ![Rainbow Cloud](https://f.hubspotusercontent10.net/hubfs/19956213/academia/icon/rainbow.svg) ##### @Ehfaaz Fullstack Digital Marketing Project ## Let’s Build Meaningful Brands Together I’m always open to meaningful conversations about marketing, brand strategy, and creative collaborations.  **If you have an idea, project, or opportunity in mind, let’s connect.** [Contact Wah](https://www.wwmaykhine.com/?hsLang=th) [Portfolio](https://www.hubspot.com/) [![arketing](https://www.wwmaykhine.com/hubfs/arketing.jpg)](https://www.wwmaykhine.com/?hsLang=th) Brand marketing strategist Wah helps organizations build impactful brands through strategic marketing, creative campaigns and meaningful brand experiences. facebook icon instagram icon linkedin icon [Follow us on Facebook](https://www.facebook.com) ### Explore - [Home](https://www.wwmaykhine.com) - [About](https://www.wwmaykhine.com/about) - Projects - Blog - Contact ### Expertise - Brand Strategy - Marketing Campaigns - Social Media Marketing - Event/Activation Management ###### Get In Touch ![contact](https://www.wwmaykhine.com/hubfs/raw_assets/public/@marketplace/MakeWebBetter/Academia/images/icons/phone-blue.svg) (971) 542260297 ![Envelope](https://www.wwmaykhine.com/hubfs/raw_assets/public/@marketplace/MakeWebBetter/Academia/images/icons/envelope-blue.svg) wwmaykhine@gmail.com ![map](https://www.wwmaykhine.com/hubfs/raw_assets/public/@marketplace/MakeWebBetter/Academia/images/icons/location-blue.svg) Al Rigga, Deira, Dubai, UAE. 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