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Marketing Strategy & Planning
Developing strategic marketing plans that align brand positioning with business objectives and long-term growth.
Areas of Expertise
• Marketing strategy development
• Brand positioning and messaging
• Annual marketing planning and campaign strategy
• Audience insight and market analysis
• Go-to-market strategy development
Integrated Marketing Communication (IMC)
Building strong digital brand presence through strategic content planning, social media management, and digital campaign execution.
Areas of Expertise
• Social media strategy and management
• Content planning and campaign ideation
• Influencer and KOL collaboration
• Digital marketing campaign management
• Performance monitoring and optimization
Event & Brand Activation
Designing and executing brand activations, events, and experiential marketing initiatives that strengthen audience engagement and brand visibility.
Areas of Expertise
• Event strategy and planning
• Brand activation campaigns
• Product launches and promotional events
• Experiential marketing concepts
• On-ground campaign execution
Brand Development & Growth
Supporting brands in building stronger positioning, communication strategy, and sustainable marketing growth.
Areas of Expertise
• Brand strategy and brand planning
• Brand positioning and communication development
• Product marketing and campaign support
• Brand growth and performance strategies
• Cross-channel brand communication alignment
• Campaign messaging and brand storytelling
Campaign Management
Leading end-to-end marketing campaigns from creative strategic concept development to execution across both digital and on-ground channels.
Areas of Expertise
• Online digital marketing campaigns
• On-ground brand activation campaigns
• Creative campaign and brand concept development
• Marketing campaign strategy and planning
• End-to-end campaign execution and implementation
Project Management & Advertising Account Management
Managing marketing projects while serving as a key liaison between clients, agencies, and internal teams to ensure smooth campaign delivery and strategic alignment.
Areas of Expertise
• Advertising account management
• Client service and corporate brand management
• Stakeholder coordination and communication
• Agency and vendor collaboration
• Project planning and campaign delivery
Hsint Sanda
Head of Product and Channel Marketing (Cambodia-Laos-Myanmar)
Prudential Life Assurance (Lao) Company Limited
Wah is an exceptionally energetic and solution-oriented marketing professional with a fresh skillset and a solid academic background. What sets her apart is her remarkable go-getter attitude and can-do approach. I trust her unwavering determination will consistently deliver outstanding value and achieve the desired results.
Htoi Shawng @ Francis
Managing Director
(360Pintale’ Advertising Agency)
Wah is a highly capable marketing and communications professional with strong expertise in managing integrated marketing campaigns across ATL, BTL, digital, and brand activations. During her time at 360Pintale’, she consistently demonstrated exceptional client management skills while working with leading FMCG brands such as Nestlé and Colgate-Palmolive. Wah is creative, highly organized and excels at coordinating cross-functional teams to deliver impactful marketing initiatives. Her strategic thinking, professionalism, and ability to perform under pressure made her one of the most dependable and high-performing members of our team. I am confident she will continue to bring strong leadership, dedication and value to any organization she works with.
Yuya Ko Ko (YK)
Managing Director (YK International)
Ex-Brand Manager Indochina (Colgate-Palmolive)
Great dedication and hardworking mate. Willing to explore learning new skills to adapt and was a great team member.